Carla Hassan

Carla Hassan (also known as Carla Zakhem-Hassan) is a Lebanon-born American business executive. She oversees marketing efforts, encompassing advertising, media, performance marketing, sponsorships and talent, customer insights and analytics for the JPMorgan Chase and corporate brands.

Biography Carla Zakhem-Hassan is a Lebanese war refugee. She received a bachelor of arts from the University of Colorado Boulder in 1994 and a Master of Business Administration from the Thunderbird School of Global Management in 1998. chief marketing officer for JPMorgan Chase & Co. Prior to joining JPMorgan Chase, Hassan was named the chief marketing officer at Citigroup in 2020, having joined the company in 2018. Prior to that, in 2017, Hassan was the executive vice president and global chief marketing officer at Toys "R" Us. In 2016, she was the senior vice president of global brand management of the Global Beverage Group at PepsiCo. During her thirteen years at Pepsi, she also served as chief marketing officer out of the Dubai office. Hassan's Citi team worked in partnership with The Female Quotient to launch the Advancing Equality Calculator, a free tool to help organizations of all sizes calculate their raw wage gap and join the movement for pay parity.

Awards and honors 2024, Gold House’s Most Impactful Asians A100 list 2023, Forbes World’s Most Influential CMOs 2020, The Matrix Awards 2019, Brand Innovators 'Top 100' Women in Brand Marketing Award 2018, Henry Crown Fellow in the Aspen Institute 2016, Advertising Age Women to Watch