Carla Fendi

Carla Fendi (July 12, 1937 – June 19, 2017) was an Italian fashion executive and philanthropist who worked for Fendi, along with her sisters and parents. She was also well known for her philanthropy.

Biography Carla Fendi was born on July 12, 1937, to Edoardo and Adele Fendi. She had four sisters, Paola, Anna, Franca and Alda. that Edoardo and Adele had begun in 1925. In 1987, she extended the brand's product lines with the release of Fendi perfumes. In 1989, she inaugurated the NY store, the first of the brand outside of Rome to hold all of Fendi's products.

While Carla's sisters concentrated on design, her own focus was upon promotion and marketing. She became the president and public face of the design house. Though the controlling share of Fendi was sold to LVMH in 2001, Carla Fendi remained president of the company until 2008, and remained honorary president for her lifetime. Her philanthropic arm, the Carla Fendi Foundation, was the major patron for the recent restoration of Rome's famed Trevi Fountain. The Foundation did also restore the Teatro Caio Melisso in Spoleto in 2010.

After her husband died in November 2013, her health deteriorated. After a long illness, she died in Rome on June 19, 2017, at the age of 79.