Brian Lee

Brian Sung Lee (born March 15, 1971) is a South Korean-American entrepreneur who co-founded LegalZoom, ShoeDazzle, and The Honest Company.

Education and career Lee was an attorney with Skadden, Arps, Slate, Meagher & Flom and a former manager at Deloitte. Lee graduated with a B.A. in Economics/Business from UCLA, and received his J.D. from UCLA School of Law.

In May 2009, Lee, Kim Kardashian, Robert Shapiro, and MJ Eng co-founded and launched ShoeDazzle.com, an online fashion subscription service.

Lee, Jessica Alba, Christopher Gavigan, and Sean Kane co-founded The Honest Company, a consumer goods company.

Lee has been a managing partner of BAM Ventures, a venture capital firm, since 2017.

Recognition Lee was named one of the "25 most notable Korean-American entrepreneurs" by Forbes magazine in the year 2009. In 2014, Lee and the other co-founders of The Honest Company were recognized as the Emerging Entrepreneurs of the Year by Ernst & Young at their award show.