Brad Parscale

Career

Early years Parscale moved to Orange County, California, following graduation from college, to work for his father, then the CEO of animation-software company Electric Image; Parscale worked as the sales manager. Electric Image animation software was reconstituted as Electric Image Animation System 3D (eias3d.com).

In San Antonio, Parscale became a website developer. real estate records show that he owned three San Antonio homes at the time. and was involved in a physical therapy business. By May 2015, Giles-Parscale owned a 18,000 square foot building and had 46 employees and 800 clients. That led to further work in the Trump family: Trump Winery, the Eric Trump Foundation, In August 2017, the remaining company operations were purchased by CloudCommerce, a penny-stock firm, in a deal valued at $9 million in stock,

2016 Donald Trump presidential campaign

In early 2015, Parscale's firm, Giles-Parscale, was hired to create a website for Donald Trump's exploratory campaign, charging $1,500 (~$ in ) for the work. Between October and December 2015, Giles-Parscale was paid $21,000 (~$ in ) by the Trump campaign.

Through the entire election cycle, Giles-Parscale was paid $94 million by the Trump campaign, much of which was used to pay for advertising and subcontractors. In 2016, Parscale was named the campaign's digital director.

Parscale used social media advertisements with an experiment-based strategy of different face expressions, font colors, and slogans like "Basket of Deplorables." Parscale's specific roles included heading the oversight of the digital advertising, television advertising, small dollar fundraising, direct mail, political and advertising budget, and liaising with Katie Walsh, who was then the Republican National Committee's chief of staff. He was also the head of data science and research, which included polling.

Parscale heavily used employees from Facebook, Twitter, Google, and other platforms for the campaign advertisements and embedded them on his staff to navigate the Facebook, Twitter, and Google platforms so that his staff could utilize all capabilities of these platforms. He denied having any assistance linked to Russia. Parscale later said that he was able to target specific audiences who cared about infrastructure and promoted Trump and his message of improving American infrastructure. Although he hired Cambridge Analytica to assist with microtargeting and Cambridge Analytica stated that it was the key to Trump's victory, Parscale denied that he gained assistance from the firm because he thinks that Cambridge Analytica's use of psychographics doesn't work. Parscale attributed the success of his vast social media presence to using the assistance offered by companies such as Facebook, Twitter, Snapchat, and Google. He said that because the Trump campaign intended to spend $100 million on social media, companies in that area were prepared to assist the campaign in using that money effectively.

The database of voter information that drove Parscale's social media advertising campaigns in the 2016 election was dubbed "Project Alamo", a name which eventually encompassed all of the associated fundraising and political advertising efforts.

2020 Donald Trump presidential campaign

On February 27, 2018, President Trump named Parscale his 2020 re-election campaign manager.

On March 2, 2018, Parscale founded "firewall company" Red State Data and Digital to allow working with the America First super PAC during the midterm elections, which Parscale said did not violate election rules prohibiting coordination between a campaign and a super PAC. Red State received more than $900,000 in business from America First Action.

On August 30, 2019, CNN reported that a pro-Trump super PAC paid thousands to a company owned by Parscale's wife.

On April 29, 2020, CNN reported that Trump was angry with Parscale about low poll numbers.

In June 2020, while working to get supporters to an upcoming campaign rally with President Trump in Tulsa, Oklahoma, Parscale reported that he had received over 800,000 requests for tickets to the event, according to The Washington Times. Despite this claim, many seats remained empty at the 19,000-seat arena. The Tulsa fire marshal estimated that fewer than 6,200 attended. In December 2020, Politico named Parscale's predictions for the size of the rally among "the most audacious, confident and spectacularly incorrect prognostications about the year".

On July 15, 2020, Trump tweeted that Parscale would be replaced in the role of campaign manager by Bill Stepien, but that Parscale would continue to advise the campaign.

Parscale's spending decisions for the Trump campaign were questioned after his departure as campaign manager. By that time, more than $800,000 had been spent by the Trump campaign on boosting Parscale's social media pages, and $39 million had been paid to two companies owned by Parscale. The campaign also purchased ads which appeared to be intended to please Trump himself, including more than $1 million in ads for the Washington, D.C., media market. Parscale was the only one of Trump's first four campaign managers to give Trump's campaign a maximum contribution for the 2020 election. The New York Times reported that Parscale "was often the subject of unproven accusations from his colleagues — as well as Mr. Trump — that he was pocketing money from the campaign."

On September 30, 2020, Parscale provided a statement to Politico announcing that he was "stepping away from my company and any role in the campaign for the immediate future to focus on my family and get help dealing with the overwhelming stress"; campaign communications director Tim Murtaugh confirmed the statement.

+ Brad Parscale Texts BRAD PARSCALE JAN 6, 2021 7:14 PM This is about Trump pushing for uncertainty in this country A sitting president asking for civil war This week I feel guilty for helping him win KATRINA PIERSON JAN 6, 2021 7:20 PM You did what you felt was right at the time and therefore it was right BRAD PARSCALE JAN 6, 2021 7:20 PM Yeah. But a woman is dead KATRINA PIERSON JAN 6, 2021 7:21 PM You do realize this was going to happen BRAD PARSCALE JAN 6, 2021 7:21 PM Yeah. If I was Trump and knew my rhetoric killed someone. KATRINA PIERSON JAN 6, 2021 7:22 PM It wasn't the rhetoric. BRAD PARSCALE JAN 6, 2021 7:22 PM Katrina. Yes it was

One month later, Parscale tweeted the following message to his Twitter followers, but addressed it directly to the ex-president:

Post-2020 election activities

After the election, Parscale criticized the Trump campaign's strategy following his removal as campaign manager. He argued that Trump's response to the COVID-19 pandemic ultimately led to his defeat, but echoed Trump's claims of voter fraud as a factor.

After the election, Parscale turned to real estate flipping, restarted his political consulting firm, and formed a data analysis startup. In October 2021, he was working for the 2022 Ohio gubernatorial campaign of former Republican congressman Jim Renacci against incumbent Republican Governor Mike DeWine.

In January 2025, Parscale became chief strategy officer for Salem Media Group.

Parscale has assisted several political campaigns in South America, including those of Nasry Asfura, Javier Milei, and Rodrigo Paz.

Work for the Israeli government

In 2026, the Israeli government retained Parscale under a communications contract valued at more than $45 million through his company Clock Tower X. The campaign used digital advertising, public opinion research, websites and AI-assisted text conversations to address declining American support for Israel among U.S. conservatives. Parscale registered under the Foreign Agents Registration Act in connection with his work for the Israeli government.

Parscale's work included developing websites and digital content designed to improve the availability of pro-Israel information in search engines and generative AI systems. The campaign also used AI-assisted conversations to identify public concerns about Israel and report aggregate findings to the Israeli government. One component of the campaign used AI-assisted text conversations to solicit Americans' views on the U.S.–Israel relationship. The Wall Street Journal reported that millions of messages were distributed and that human personnel participated in the operation alongside automated systems.

Personal life Parscale became a father in July 1999, several weeks after graduating from college. His daughter's mother was a 22-year-old woman whom he had met while she was working at a San Antonio tanning salon. The couple married in March 2003. Parscale filed for divorce in August 2004; the divorce was finalized in October 2007. Officers seized 10 firearms from the home and reported that Parscale's wife had cuts and bruises on her arms and face, which she said Parscale had inflicted earlier in the week, though she later said that her statements had been "misconstrued" and denied that Parscale had been violent toward her. No charges were filed related to the incident, though a judge ordered Parscale to turn over his firearms, which he did. Politico reported that the couple had shared that they had felt distressed since the 2016 death of their prematurely born twins.