Boss Toyo

Jayson Jay Luzadas (born April 18, 1981 ), known commonly as Boss Toyo, is a Filipino collector, vlogger, and rapper.

Career Collecting Before collecting, Luzadas worked multiple jobs including being a sidecar delivery driver for water, a room boy, a factory worker, a tricycle driver, and a pharmacy employee. His first foray in the buy and sell business was with watches in 2014.

He later became known for buying memorabilia from various public figures in the Philippine entertainment industry. He started his ongoing YouTube series called Pinoy Pawnstars, which has featured these itemsm in 2022.

Luzadas considers clothes, jerseys and photo memorabilia sold to him in 2023 by Abegail Rait, Francis Magalona's alleged former lover as his most prized possession. His most expensive possession is Billy Crawford's double platinum award which was given to its original owner for singing the theme song of Pokémon: The First Movie film. Luzadas acquired the item in 2025, which is worth .

His other items include memorabilia from film and television like the stone used by Darna to transform in the 2009 television series of the same name starring Marian Rivera and the coffin used in Rewind.

He opened the Pinoy Pawnstars Gallery in Quezon City in July 2025.

In 2025, Luzadas reportedly earned around in a span of two years.

Music In 2023, Blvck Entertainment introduced Boss Toyo as a musical artist under its management. His single "Rap Lord" was released under the music label. In 2025, he released the single, "Geng-Geng".

Personal life A native of Cavite, Luzadas ran away from home when he was in sixth grade when he learned he was not the biological son of his adoptive parents. He has since reunited with his parents in his 30s.

"Boss Toyo" was a moniker given to him when he used to loiter in the streets. He has two sons, the younger being with Mary Jhoy.