Bobby Gould
English footballer and manager (born 1946)
About Bobby Gould
Born 1946. Bobby Gould is a British association football player and association football coach.
Robert Alfred Gould (born 12 June 1946) is an English former footballer and manager.
As a striker, Gould started his career at Coventry City, and played at Arsenal, Wolverhampton, West Bromwich Albion, Bristol City, West Ham, and Bristol Rovers. He helped the Sky Blues win the Second Division title in 1966β67. With West Ham United, he picked up a winners' medal in the 1975 FA Cup Final as a non-playing substitute. He spent his youth living in Wyken and attended Caludon Castle School for his secondary education.
Playing career Gould started his football career at Coventry City, making his debut for the club whilst still an apprentice at the age of 16. He did not sign professional until June 1964. A striker, he scored 40 goals in 82 league games for the Sky Blues, helping them to win the Second Division title in 1966β67.
He moved to Arsenal in February 1968 for Β£90,000. He could not hold down a regular place in the Arsenal first team, although he did score a headed goal in the 1969 League Cup Final against Swindon Town, to send the game into extra time; Arsenal went on to lose 3β1.
Gould played no part in Arsenal's European Fairs Cup 1969β70 final win and by the end of 1969β70 was on the sidelines at Arsenal. He made two appearances and scored a goal earlier in the cup run against Glentoran.
In June 1970 Gould was transferred to Wolves for a fee of Β£55,000, and made his debut against Newcastle United in August 1970, but after just 15 months he was signed by West Bromwich Albion manager Don Howe for Β£66,666. The highlight of this spell at Coventry came on 10 December 1983 when his unfancied Coventry side achieved a 4β0 win over Liverpool, the top English club side of the time who went on to win the league title, League Cup and European Cup that season. He made a swift return to management after accepting an offer to return to Bristol Rovers.
Gould is most famous for his achievements with Wimbledon. He moved to the South Londoners in the summer of 1987 after their first season as a First Division club, in which they had finished sixth. His first season brought one of the most famous FA Cup victories in history, when his unfancied Wimbledon side beat Liverpool to clinch the 1988 FA Cup final at Wembley. They also finished seventh in the league. Gould is famous for adopting the technique of, as he says, "goal keepers who can kick the ball 90 yards and a 6-foot 2 bloke to head it in!", he said jokingly on Talksport with Andy Goldstein.
Gould remained with the Dons for two more seasons before quitting to make way for his assistant Ray Harford. In December 1990, Gould returned to football as assistant manager to Don Howe at Queen's Park Rangers β a role reversal of the management team that they had formed at Wimbledon. Gould lasted just two months at Loftus Road before accepting an offer to become manager of West Bromwich Albion.
But he was unable to prevent them from suffering relegation to the old Third Division at the end of the 1990β91 season β the first time that Albion had slipped to such depths. In 1991β92, Albion just missed out on the playoffs in their first season as a Third Division club and Gould left in June 1992 to join Coventry, his former club. Ironically, Howe was working at Coventry by this time and the pair were joint managers, but Howe stepped down before the season began to leave Gould in sole charge.
He remained at Coventry City until October 1993, when he resigned despite defying all the odds and keeping them clear of relegation from the Premiership. In his first season, they had been fourth in the league as late as January before a late season dip in form saw them finish 15th. Earlier in the season he had paid Newcastle United Β£250,000 for striker Mick Quinn, who was among the top scorers in the first-ever Premier League season with 17 goals. He also oversaw a thrilling 5β1 victory in the league over Liverpool, and the following season they began with a similarly impressive 3β0 win over Arsenal at Highbury.
International management (1995β1999) His next stop was with the Welsh national team. He became national coach in June 1995 but quit four years later after their failure to qualify for the 1998 FIFA World Cup and UEFA Euro 2000. Gould was not at all highly regarded by the Welsh fans, following questionable tactics and major fallings out with players such as Nathan Blake, when Blake refused to play after accusing Gould of making a racist remark in training, as well as Mark Hughes. Gould also engaged in a wrestling bout with John Hartson. A comical incident occurred early in the career of Robbie Savage when Savage jokingly threw a replica of Paolo Maldini's shirt away on Sky Sports before a match against Italy. Gould initially dropped Savage from the squad for disrespecting Maldini, only to reinstate him the next day. Gould's final match was a 4β0 defeat to Italy in which he allegedly instructed Mark Hughes "not to tackle the Italians as they'll only dive".
Back to club football (2000β2003) In August 2000, Gould was named as manager of Division Three side Cardiff City. But two months later he handed over his duties to Alan Cork and was promoted to the role of general manager. After seeing the Bluebirds win promotion at the end of 2000β01 he left Ninian Park to seek a return to management.
Gould's final full-time managerial post came in February 2003 when he took over at Division Two strugglers Cheltenham Town. Despite his efforts, Cheltenham were unable to avoid relegation back to Division Three and Gould resigned soon after the 2003β04 campaign was underway, following a run of six defeats in seven games. Gould was unpopular with the fans throughout the start of 2003β04, resulting in a demonstration after the home match with Rochdale during which he came out to announce that he had resigned.
Other roles in football (since 2004) Gould is a regular presenter and pundit on Talksport, and appears each Friday on the Andy Goldstein Sports Bar programme, where he is colloquially known as "The Gouldfather".
Return to club football Gould was appointed as manager of Weymouth in the Conference National on 12 April 2009 for the final five games of the season. In his first game in charge Gould led Weymouth to a 1β1 draw with Forest Green Rovers which ended an 11-game losing streak, but he was unable to save them from relegation to the Conference South.
Personal life Married to Marjorie since 1968, the couple have two sons Jonathan (born 1968) and Richard (born 1970). Richard is the current Chief Executive of the England & Wales Cricket Board, whilst Jonathan is a former Coventry City and Celtic goalkeeper.
Matt Gould, Bobby's grandson, is a goalkeeper who has represented Spennymoor Town and Altrincham.
Honours Player Coventry City Football League Second Division: 1966β67
Arsenal Football League Cup runner-up: 1968β69
Wolverhampton Wanderers Football League Second Division: 1976β77
West Ham United FA Cup: 1974β75
Manager Bristol Rovers Gloucestershire Cup: 1982, 1983
Wimbledon FA Cup: 1987β88
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Important facts
People in Bobby Gould's life
Named in this biography and alive at the same time
Contemporaries
People whose lives overlapped Bobby Gould's
Frequently asked questions
Who is Bobby Gould?
English footballer and manager (born 1946)
When was Bobby Gould born?
Bobby Gould was born on 12 June 1946 in Coventry.
What is Bobby Gould's occupation?
Bobby Gould is an association football player and association football coach.
What nationality is Bobby Gould?
Bobby Gould is British.
Sources & further reading
Cite this page
APA: Biography.guide. (2026). Bobby Gould. https://biography.guide/bobby-gould-association-football-player/
MLA: "Bobby Gould." Biography.guide, https://biography.guide/bobby-gould-association-football-player/.
Chicago: "Bobby Gould." Biography.guide. https://biography.guide/bobby-gould-association-football-player/.
Data last updated: 2026-09-20 Β· Spot an error? Report a correction.
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