Bob LeVitus

Bob LeVitusPronounced Lev-EYE-tus

Career In 1984, LeVitus ran a market research firm. Convinced that the original Macintosh, released that same year, could "revolutionize" his business, he proposed buying one. After his partners refused, he sold his shares in the company and left to start his own short-lived market research firm. After a sales call to Macintosh trade magazine MACazine, he closed his firm and joined the latter in 1986 as an executive editor. The magazine was owned by publisher Hart Graphics, whose chairman, Bill Hart, saw LeVitus as a "perfect match" due to his industry connections and "chutzpah". The magazine closed in 1988 after a sale to MacUser, According to Austin American-Statesman Lori Hawkins, by then, LeVitus's "no-hold-barred, take-no-prisoners" software reviews had earned him a reputation as a "Macintosh cult icon".

LeVitus adopted the "Dr. Macintosh" nickname in his first Addison-Wesley book, Dr. Macintosh: Tips, Techniques and Advice on Mastering the Macintosh (1989, reedited 1991), which sold 100,000 copies. By 1995, nine of his books had hit best-sellers list.

In 2009, LeVitus, and reportedly all other columnists, were fired from MacCentral after a downsizing.

LeVitus appeared at a number of Mac-focused meetups and events, including MacLive, MacFest, MacCORE, MacMania, and was a regular at the Macworld/iWorld trade show.

LeVitus retired from the Houston Chronicle and MacObserver in 2022.

Personal life LeVitus is married with two children.

Works