Billboard Chris

Chris Elston, also known as Billboard Chris, is a Canadian conservative anti-transgender activist, best known for his public opposition to medical and social gender transition for minors. Elston is known for filming public interactions he has while wearing sandwich boards with statements pertaining to transgender identity, such as one opposing to using puberty blockers in gender-affirming care for transgender youth, in contradiction to the recommendations of major medical organizations around the world. He then publishes the recordings on social media without the person's consent. As of 2025, Elston has been arrested several times in multiple countries.

Elston has been accused of spreading misinformation about gender affirming care and has collaborated with many conservative and anti-trans groups including: Moms for Liberty, Alliance Defending Freedom, Gays Against Groomers, Genspect, Do No Harm, Independent Women's Forum (IWF), and the Heritage Foundation and is a prominent figure in the anti-LGBTQ parental rights movement. He claims to have been frequently assaulted as a result of these activities. the Endocrine Society, the American Medical Association, the American Psychological Association, the American Academy of Pediatrics, the Royal Australasian College of Physicians, the Royal Australian College of General Practitioners and the Australian Endocrine Society, among others, which support the use of puberty blockers and gender-affirming care for trans youth.

Activities In 2020, after J.K. Rowling began making her views on transgender issues more public, Elston and a friend of his paid to have a large billboard put up above Hastings Street in Vancouver to show support for Rowling's views. The billboard was taken down following backlash. Elston claims to have borrowed the idea from a UK anti-trans activist who had put up the same message on posters at Edinburgh Station. According to Vancouver city councillor, Sarah Kirby-Yung, Elston's billboards were intended to "stoke hate, exclusion and division". Following the removal of his billboard in Vancouver, Elston paid for 15 billboards across the United States to display the message.

In July 2023, Elston teamed up with Moms for Liberty to hold a protest outside of the Rainbow Room, an LGBTQ youth center in Doylestown, Pennsylvania, calling it "groomer central". Melissa Reed, president and CEO of Planned Parenthood Keystone said "Elston's comments at the rally denying that LGBTQ people even exist are dangerous".

In early 2025 Elston was invited to the White House to witness President Trump sign Executive Order 14201 which aims to ban transgender youth from participating in school sports that align with their gender identity.

In June 2025, Elston and Lois McLatchie Miller, a Scottish woman who works for the Alliance Defending Freedom, were arrested in Brussels. The two were accused of causing disruptive behaviour while holding signs that read "Children are never born in the wrong body." and charged with five cases of harassment. He has also been arrested for "causing a disturbance" and accused by police of "instigating" for walking into a crowd and "antagonizing other protestors and even attempting to punch someone" and not stopping after being warned several times by police.

Elston believes "there is no such thing as an LGBTQ community", claiming that transgender identities are a mental illness and equates the "Q" in LGBTQ with an ideological attempt at normalising pedophilia. He believes young people are being indoctrinated into identifying as transgender and has also criticized human rights organizations for supporting transgender rights.

Elston believes there is no such thing as gender identities and denies that trans and queer people exist. He has also accused queer theory of being a "radical left ideology that wants to take everything that we've considered normal and traditional and destroy that, and take everything that's depraved and perverted and normalize that instead."

Elston strongly opposes bans on conversion therapy for trans youth.

Australian cyber abuse ruling In March 2024, the Australian online ESafety Commissioner, Julie Inman Grant, ordered that X remove a post by Elston about an Australian trans man, Teddy Cook, who is employed as an LGBTQ health expert. The post was a link to a Daily Mail article criticizing Cook and his role assisting in writing LGBTQ healthcare guidelines for the World Health Organization (WHO). Part of Elston’s post stated that "people who belong in psychiatric wards are writing the guidelines for people who belong in psychiatric wards." Subsequently in 2025, the United States Department of State issued a statement in support of Elston.

In July 2025, a tribunal in Melbourne overturned the government order to remove the post.