Bill Boulding

William Frederic (Bill) Boulding (born 1955) is an American economist, professor and academic administrator. He is a former dean of the Fuqua School of Business at Duke University.

Biography Early life Boulding was born 1955 in Ann Arbor as the fifth Child son of Kenneth E. Boulding, an English-born economist, and Elise M. Boulding, a Norwegian-born sociologist.

Boulding graduated from Swarthmore College, where he earned a bachelor's degree in economics in 1977. He enrolled in the MBA program at the Wharton School of the University of Pennsylvania and switched to the doctorate program after Professor Thomas S. Robertson encouraged him to do so. He succeeded Blair Sheppard as its dean in summer 2011. By February 2013, he was fundraising towards a $100 million campaign and expanding the school's global reach in Brazil, South Africa, India, the Middle East and China. In July 2016, he suggested business school professors should play a bigger role in civil society to reduce their perception of elitism.

Boulding has published research on management and consumer relations as well as the healthcare industry. He also serves on the board of managers of his alma mater, Swarthmore College.

Boulding was opposed to the Public Facilities Privacy & Security Act.

Selected publications

Articles, a selection Boulding, William, et al. "A dynamic process model of service quality: from expectations to behavioral intentions." Journal of marketing research 30.1 (1993): 7. Boulding, William, and Amna Kirmani. "A consumer-side experimental examination of signaling theory: do consumers perceive warranties as signals of quality?." Journal of Consumer Research 20.1 (1993): 111–123. Boulding, William, et al. "A customer relationship management roadmap: What is known, potential pitfalls, and where to go." Journal of marketing 69.4 (2005): 155–166. Manary, M. P., Boulding, W., Staelin, R., & Glickman, S. W. (2013). "The patient experience and health outcomes." New England Journal of Medicine, 368(3), 201–203.