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Beto Carrero

1937 – 2008

Brazilian artist, TV presenter, country musician and businessman

Businessperson Artist Entertainer
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About Beto Carrero

Lived 1937 – 2008 (aged 70). Beto Carrero was a Brazilian businessperson, artist and entertainer.

Entrance to the Beto Carrero WorldBeto Carrero (born João Batista Sergio Murad; 9 September 1937 – 1 February 2008) was a Brazilian theme park owner and entertainer. He was the creator of the Beto Carrero World Park, in the municipality of Penha, on the northern coast of the Brazilian state of Santa Catarina, which is one of the largest in Latin America.

Biography Carrero was born into a poor family in São José do Rio Preto, a town in upstate São Paulo, on 9 September 1937. His father was a Lebanese immigrant who worked on a farm, and his mother was from Minas Gerais.

He worked as a sertanejo musician, radio announcer and ad salesman before starting an advertising agency and, later, a theme park.

He owned what has been called the largest theme park in Latin America, Beto Carrero World in Penha, which he owned from its opening in 1991 until his death. He also appeared in several acting roles under his stage persona, a vaqueiro.

In June 2008, journalist Alex Solnik released a biography of Beto Carrero. It was titled Domador de Sonhos – A Vida Mágica de Beto Carrero (which means, in Portuguese, Tamer of Dreams – The Magical Life of Beto Carrero).

Comics In 1985, the As Aventuras de Beto Carrero comic book was published by Cluq Editorial, written by Gedeone Malagola and with art by Eugenio Colonnese. Although based on Bandeiras and Sertanejo periods, started in at the end of the 17th century. In the comics Beto did not use firearms, but instead his whip, to fight crime.

In November 2006, JB World Entertainment SA, Carrero's illustration and animation studio, launched the comic book The Adventures of Betinho Carrero. The title is about a young fan of Beto Carrero who dresses like him.

Death On 30 January 2008, Carrero was admitted to the Hospital Sírio-Libanês, in São Paulo, with a cardiac problem and died around two days later at 0:05 BRST. The official cause of death was endocarditis. He is survived by three sons.

Filmography Os Trapalhões no Reino da Fantasia (1985) O Mistério de Robin Hood (1990) A História de Ana Raio e Zé Trovão (1990, TV series)

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Important facts

Birth century
Nationality
Also known as
João Batista Sérgio Murad

People in Beto Carrero's life

Named in this biography and alive at the same time

Contemporaries

People whose lives overlapped Beto Carrero's

Frequently asked questions

Who was Beto Carrero?

Brazilian artist, TV presenter, country musician and businessman

When was Beto Carrero born?

Beto Carrero was born on 9 September 1937 in São José do Rio Preto.

When did Beto Carrero die?

Beto Carrero died on 1 February 2008 in São Paulo.

What was Beto Carrero's occupation?

Beto Carrero was a businessperson, artist and entertainer.

What nationality was Beto Carrero?

Beto Carrero was Brazilian.

Sources & further reading

· Wikipedia: Beto Carrero

· Wikidata: Q4898157

· DBpedia: Beto Carrero

Cite this page

APA: Biography.guide. (2026). Beto Carrero. https://biography.guide/beto-carrero/

MLA: "Beto Carrero." Biography.guide, https://biography.guide/beto-carrero/.

Chicago: "Beto Carrero." Biography.guide. https://biography.guide/beto-carrero/.

Data last updated: 2026-09-22 · Spot an error? Report a correction.

Portrait: Wikimedia Commons · author & licence

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