Bernd Reichart

Bernd Reichart (born 12 March 1974)

Previously, he was CEO of the RTL Deutschland and held various positions in the management of VOX and Atresmedia.

He has lived in Spain since 2003.

Career After graduating, Reichart is began worked in Hamburg at UFA Sports.

In October 2022, Reichart became CEO of A22 Sports Management, the Spain-based company that "sponsor" and "assist" in "the creation of the European Super League, announced it would be relaunching the competition after they failed to bring the project in April 2021. The same day, Reichart claimed the Super League "would be relaunched within three years." He added that European football is "becoming unsustainable" under the "current system." After claiming that "European club-football is not living up to its potential", he stated that "permanent membership is off the table" and, instead, the "stakeholders" should discuss "an open competition based on sporting merit. With the support of both El Clásico teams Real Madrid and Barcelona is trying to establish a new super league in European football. After initial difficulties, the plans were changed and concretized in 2023. This is intended to improve the competitiveness of professional football."