Baked Alaska

Early life Gionet was born in Anchorage, Alaska, to a family of eight. His father is a pharmacist and his mother is a nurse. Both his parents are devout Christians who operate a non-profit organization aimed at promoting Christianity and providing medical supplies to orphanages in eastern Russia. During his formative years, Gionet was actively involved in his parents' charity and went to Russia with them numerous times. Five of his siblings were adopted from Russia. As an adolescent, Gionet spent a year and a half in the Russian city of Petropavlovsk-Kamchatsky. He later said that part of his "chaotic nature" may have stemmed from this experience.

In 2006, Gionet left Alaska for Los Angeles and attended Azusa Pacific University,

Early career While working at Warner Records, Gionet was a social media and marketing intern for Warped Tour. Kevin Lyman gave him the nickname "Alaska" in reference to where he grew up. In order to make it more "unique", Gionet changed the nickname to "Baked Alaska", a reference to him being a marijuana user and a play on the dessert of the same name.

In May 2016, Gionet was introduced to then-candidate Donald Trump, and Trump signed Gionet's arm next to where he had Trump's face tattooed.

Gionet was also known for spearheading the #DumpKelloggs and #TrumpCup hashtag campaigns. #TrumpCup was a Twitter trend in November 2016; following allegations that a Starbucks employee refused to write "Trump" on a cup, Gionet began a campaign instructing patrons to claim their name was "Trump", forcing baristas to write it. The hashtag trended with more than 27,000 tweets in the span of two days. #DumpKelloggs was an attempted boycott in response to Kellogg pulling ads from Breitbart.

In February 2017, Gionet called for a boycott of Netflix in response to the announcement of Dear White People. He claimed that the show was "anti-white" and promoted "white genocide". In July 2017, Gionet self-published through Amazon the book Meme Magic Secrets Revealed; Also that year, Gionet participated in an alt-right rally outside the Lincoln Memorial in Washington, D.C., and later addressed participants at the white nationalist Unite the Right rally in Charlottesville, Virginia, on August 11, 2017. Gionet was maced by unknown assailants during the rally; a video which showed him pouring milk on his face to try to neutralize the chemical went viral in September 2017. He has also hosted an online talk show in which he interviewed far-right personalities such as neo-Nazi Richard B. Spencer. He was permanently banned from Twitter after posting a photoshopped image of Laura Loomer, a Jewish far-right activist, inside a gas chamber. In the course of his attempted rebranding, Gionet claimed in an interview with The Daily Beast that he was never serious about far-right politics, and thought that the alt-right "was just fun memes and jokes and edgy 4chan posting" until he "got to the end of this rabbit hole and realized these guys are serious". Gionet relocated to Phoenix, Arizona, by July 2019. He livestreamed at a left-wing protest, alternately pretending to be a reporter and protester, antagonizing journalists, and provoking protesters on camera. Later on, he used the streaming service IP2Always.Win, which is known for hosting similar videos.

Participation in the 2021 Capitol attack

On January 6, 2021, Gionet participated in the attack on the U.S. Capitol in support of then-President Trump. Due to bans from other platforms, Gionet used the service DLive to livestream his actions outside and inside the building. About 16,000 people watched his Capitol livestream. Gionet was also banned from TikTok following these events. On January 13, it was reported that Gionet's livestream was being used by the FBI to identify and track down suspects who had broken into the Capitol building, some of whom Gionet had interviewed.

On January 14, 2021, Gionet failed to appear at a court hearing in Scottsdale in which prosecutors aimed to revoke his pre-trial release that had been granted after his December 2020 arrest related to the incident with the bouncer. An Arizona judge issued a warrant for Gionet's arrest due to breach of bail conditions. He was apprehended by the FBI in Houston, Texas, on January 15, 2021. In January 2023, he was sentenced to 60 days in jail.

On January 20, 2025, after beginning his second term in office, President Trump issued pardons to roughly 1,500 other individuals charged with crimes connected to January 6, including Gionet. Gionet celebrated the pardon on X (formerly Twitter), writing: "Thank you to everyone who has always supported me over the years. It's a bit emotional for me knowing 1,500 patriots were just freed. My probation is terminated. God is so good."

Book Meme Magic Secrets Revealed (Infinite Manifest Press, 2017; re-released in 2018 as Meme Magic Secrets Redacted after a copyright dispute regarding the use of Pepe the Frog on the cover)