Ayu Maulida

Puteri Indonesia East Java 2017 and 2020 Maulida joined the contest at the provincial level of the Puteri Indonesia East Java 2017, but she failed to win the title, and ended as first runner-up after the contest was won by Fatma Ayu Husnasari from Blitar.

Puteri Indonesia 2020 After qualifying the provincial title of Puteri Indonesia East Java 2020, Maulida represented the province of East Java in the national beauty contest, Puteri Indonesia 2020, which was held on March 6, 2020. She was selected as the winner of Miss Universe Indonesia, and also won the special award for "Best in Traditional Costume" and "2nd Runner-up in Best in Evening Gown". The final coronation night was graced by the reigning Miss Universe 2019, Zozibini Tunzi and Miss Universe 2015, Pia Wurtzbach as the selection committee. During her finale night speech, Maulida raised her charity foundation called #SenyumDesa, which helps rural villagers across the islands of Indonesia. Maulida said:

Miss Universe 2020 As the winner of Puteri Indonesia 2020, Maulida represented Indonesia at the Miss Universe 2020 pageant which was held on May 16, 2021, at Seminole Hard Rock Hotel & Casino in Hollywood, Florida, United States. At the finale, Maulida finished as one of the Top 21 semifinalists.

Maulida brought a national costume with the Komodo dragon-inspired ensemble, the last link to Prehistoric-Dinosaurs Weighing , the costume also features the beading metal plates resembling scales were intricately hand-stitched, 3D chest piece and dramatic tail were created using leather laser cutting, mechatronics of the Komodo dragon headdress, a light up choker and gloves created with a lighting control system.