Aydha Mehnaz

Infobox person name = Aydha Mehnaz image = Aydha Mehnaz.jpg caption = Mehnaz in 2024 native_name = native_name_lang = bn birth_date = becoming the first Bangladeshi to be featured in that list.

Early life and family Mehnaz was born and raised in the town of Narayanganj, Dhaka, in either 1994 or 1995. Born into a conservative Muslim family, she is the youngest of two siblings.

Education She attended BAF Shaheen English Medium School in Dhaka from the age of 9 until 16 and later went on to completing her O-levels from HURDCO International School in 2010, and she finished her A level education from Mastermind School in 2012.

From 2012 through 2017, Mehnaz attended North South University graduating with a bachelor’s degree majoring in Biochemistry and Biotechnology. Later in the Fall of 2017, she pursued a double master’s degree in Luxury Brand Management from ESMOD Paris, graduating in 2019. In 2022, she served as the Jury President and class sponsor for the graduating class of ESMOD’s Fashion Business School.

Career Mehnaz launched a fashion blog titled Minazification, while still in university, which gained traction in Southeast Asian countries like Singapore, Malaysia, and Indonesia. The blog became popular for its hijab, fashion and makeup tutorials. and as a panel speaker in various fashion forums across Indonesia, Malaysia, United Arab Emirates, Turkey and France. In 2016, she collaborated with a Bangladeshi footwear label to launch her first collaboration series called ‘Aydha’.

Mugler In Paris, as part of her master’s program, she has interned for the fashion brand Rick Owens and international PR agency, KCD,

Under her leadership, Mugler experienced a notable increase in media impact value, rising from $58 million pre-Covid to over $200 million. During her tenure, the brand-initiated collaborations with artists such as Dua Lipa, Kylie Jenner, Beyoncé, Cardi B, Megan Thee Stallion, Ariana Grande, Miley Cyrus, and Bad Bunny, and facilitated memorable moments such as Beyoncé's Mugler bee look and several viral appearances by Kylie Jenner and Zendaya.

Moynat After her role at Mugler, Aydha Mehnaz joined Moynat, a luxury brand under LVMH, in mid-2024 as the Global Brand Relations Lead. In 2025, Mehnaz collaborated with the Moynat team that built a "dog-centered campaign for the 520 festival in China," which went viral.

Recognition Mehnaz has been featured in several international media outlets, such as Vogue France, Vogue Arabia, Harper's Bazaar, Somoy TV, Ice Today, Basement Approved, and The Business Standard.

Harper's Bazaar Arabia — 17 Modest wear bloggers to follow, 2018 Vogue Arabia — Top 16 Muslim Influencers in Modern Modest Fashion, 2021 The Daily Star — Top 13 Bangladeshis making names in the global arena, 2021 ELLE: Embracing Culture and Redefining Style, 2025