Austen Croom-Johnson

Austen Herbert Croom-Johnson (20 October 1909 Hereford, England – 18 May 1964 Manhattan, New York City) was an English-born pianist, composer, and radio producer: first, until about 1935, for the BBC, then, from about 1936, for NBC. He went on to become a prolific jingle writer, first beginning around 1938 in radio with his chief collaborator, Alan Kent, then, beginning around 1947, in television. Croom-Johnson and Kent are widely credited for being the fathers of the modern short jingle.