Atong Demach

Atong Ajak Demach (born June 16, 1988) is a South Sudanese businesswoman, model and beauty pageant titleholder. She won the Miss World South Sudan 2011 title and was later crowned as Miss World Africa and Miss World Top 7 in Ordos, China. During the preliminaries, she also won the Miss World Top Model title, making her the first African and the first black woman to win this title.

Professional career After Miss World, Demach was appointed by the government of South Sudan as Ambassador for Culture.

In 2013, she was named as brand ambassador for ZTE, a Chinese multinational telecommunications equipment and systems company. In 2015 she was appointed as International Public Relations Advisor for Japan Government Agency (JICA).

Demach is the owner of Demach production, which produces and organize Beauties of South Sudan.