Aslaug Magnusdottir

Aslaug Magnusdottir is an Icelandic businesswoman and entrepreneur. Aslaug is the founder of Katla. She is the co-founder and former chief executive officer of Moda Operandi and a co-founder of TSM Capital. She has been dubbed "fashion's fairy godmother" by Vogue and one of the 100 Most Creative People in Business by Fast Company.

A Fulbright scholar, Aslaug holds an MBA from Harvard Business School, an LL.M from Duke University School of Law and a Candidate of Law degree from the University of Iceland. and attended college at the University of Iceland, where she graduated in 1993 with a degree in law. She received a Fulbright scholarship Gunnar is the grandson of Iceland's former Prime Minister Gunnar Thoroddsen, and the great grandson of Iceland's second President, Ásgeir Ásgeirsson. Together they have a son, Gunnar A. Thoroddsen. Gabriel Levy. In 2022, she married tech entrepreneur Sacha Tueni. Their son is Ocean Thor Tueni.

Career Aslaug began her career in Iceland, where as a student she headed a modeling agency and was chairman of the National Ballet Company of Iceland, During her time at Baugur, Aslaug spearheaded a number of investments in early-stage fashion brands. and Matthew Williamson.

In 2009, Aslaug came up with the idea for Moda Operandi, She shared the concept with Lauren Santo Domingo, and, together, they co-founded the company.

Aslaug left Moda Operandi in May 2013 after raising $36 million in a Series C round of funding from venture capital firms. she co-founded Tinker Tailor, a business that let consumers customize designer clothing or design their own. Tinker Tailor ceased operations in 2015.

In 2020, Aslaug launched Katla, a direct-to-consumer fashion brand including seaweed blends. In 2022, Áslaug was named Goodwill Ambassador for Fashion 4 Development, an organization established to support the United Nations Millennium Development Goals in cooperation with the office of the Secretary-General of the United Nations, Ban Ki-moon

Awards and recognitions Fashion 4 Development Goodwill Ambassador in 2022 One To World 2014 Fulbright Award for Outstanding Achievement One of the 100 Most Creative People in Business in 2012 – Fast Company. Among the Next Establishment in 2012 – Vanity Fair Fashinvest Award 2012 – Fashinvest One of Fashion's 100 Most Influential 2006 – Drapers