Arthur Lentz

Arthur G. Lentz (November 17, 1908 – January 25, 1974) was an American publicity director and administrator who was the executive director of the United States Olympic Committee from 1965 to 1973.

Early life and career Lentz was born in Milwaukee on November 17, 1908. He earned letters in football, basketball, track, and baseball in high school and competed in intramural athletics at the University of Iowa. He became assistant executive director three years later and was promoted to executive director in 1965. During his tenure, the USOC was caught up in a power struggle between National Collegiate Athletic Association and the Amateur Athletic Union which negatively impacted amateur sports in the United States. He died on January 25, 1974 from a respiratory ailment.