Ariel Hyatt

Ariel Hyatt (born in Pittsfield, Massachusetts) is an American digital marketer, writer, and teacher who develops independent musicians. The author of Music Success in 9 Weeks, Cyber PR For Musicians (2013), the crowdfunded Crowdstart (2016), among other books, she is the owner of Cyber PR, a New York-based public relations firm.

Background and education Hyatt is the daughter of entrepreneur Carole Hyatt and television producer Gordon Hyatt; the former wrote The Women's Selling Game: How to Sell Yourself and Anything Else, which was a New York Times bestseller. and sang in the Clark Bars an a cappella group, graduating in 1993.

Early career After college Hyatt worked at New York City's WNEW-FM, a record store, a music public relations firm, and a record label, What Are Records?. She moved to Boulder, Colorado with the label, was hired full-time which she ran from her Boulder apartment. Three years into the company, she had a roster of 22 bands from across the United States. She was called by Denver Live "one of the most respected and sought after artist relations representatives" in the state

Her clients included the Toasters (whose shows she used to attend avidly as a teen), Cherry Poppin' Daddies, and George Clinton. She credits her time at What Are Records? for allowing her to "really [watch] what everyone in every department did." At this small scale, the employees also all knew every aspect of the business and their positions were interchangeable.

Hyatt's second book, Cyber PR for Musicians: Tools, Tricks, & Tactics for Building Your Social Media House, published in 2012, was called by MEIEA Journal "the most complete book of its kind" and described Hyatt as "a renowned New York publicist who has leaped into the internet as a promotional tool with alacrity and resolve." A resulting 2016 book, Crowdstart which used her experiences, was called by TuneCore's Kevin Cornell as "a must-have" for independent musicians looking to grow those skills and recommended as a holiday gift idea by Bobby Owsinski. In 2018 she was interviewed by Sallie Krawcheck on the Ellevate podcast about personal branding. SXSW, CMJ, Vivid Sydney, Hubspot Ignite, Campus Party London, The 140 Conference, You Are in Control (Reykjavík), and MIDEM. She has toured Australia, teaching artists across the continent her day-long marketing master class. She has over 90,000 followers on Twitter.

In 2011, Middle Tennessee State University started offering a Cyber PR Class based on Hyatt's principles. The university is recognized by Rolling Stone as having "one of the preeminent music business programs in the country."

Books Music Success in 9 Weeks, 2008, 2009, 2012 Crowdstart: The Ultimate Guide to a Powerful and Profitable Crowdfunding Campaign, 2016 Social Media Tuneup, 2017 The Ultimate Guide to Spotify & Soundcloud, 2017 The Ultimate Guide to Music Publicity, 2017

Written with Carla Lynn Hall Musician's Roadmap to Facebook and Twitter: Your Complete Guide to Getting Followed, Liked, and Heard, 2011

Written with Charlie B. Dahan and A. Richard Meitin Cyber PR for Musicians: Tools, Tricks, & Tactics for Building Your Social Media House (Teacher's Guide), 2013