Angelica Cob-Baehler

Angelica Cob-Baehler (November 9, 1971 – November 21, 2018) was a Costa Rican-American music industry executive and television producer. The head of music operations at The Firm, and the chief marketing officer for the basketball league Big 3, she previously held senior positions at Columbia Records, EMI and Epic.

Early life Cob-Baehler was born in San José, Costa Rica, in 1971 and moved with her family to Burbank, California, in 1981. She attended UCLA and graduated with a degree in political science in 1993.

Career Cob-Baehler interned at Elektra Records during her senior year in college, and was hired as an assistant in the publicity department at Atlantic Records in 1993. In 1997, she was promoted to national director of media relations, and transferred from Atlantic's Los Angeles office to their New York headquarters. She left the company in 2001 to accept a job at Columbia Records. She was named Vice President of Publicity in 2002 and soon met then 17-year-old Katy Perry, who had yet to release an album on the label, and became one of her earliest supporters. Cob-Baehler was credited for creative direction and A&R on Perry's album One of the Boys, which went on to sell more than 5,000,000 albums worldwide. She also served as the creative director for Perry's Teenage Dream.

In addition to heading marketing at Epic, Cob-Baehler served in an a&r capacity. Among other artists, she signed the controversial hip hop band Death Grips, who were named Spin magazine's "Artist of the Year" in 2012.

In February 2013, Cob-Baehler joined The Firm/The Online Network as the head of marketing and associate producer. Production was halted in 2013 due to a dispute with ABC, and both series were ultimately cancelled. Following the cancellation, Cob-Baehler transitioned to a position as an artist manager. She was promoted to head the Firm's music operations in June 2016. She also served as the chief marketing officer for Big 3, a basketball league founded by Jeff Kwatinetz and Ice Cube. Cob-Baehler was diagnosed with throat cancer in 2017. She died in Los Angeles on November 21, 2018, at the age of 47.