Andrew Bachman

Andrew Bachman (born June 9, 1983) is an American entrepreneur, investor, and talent agent. He was the founder of several companies, including Game Plan Holdings; after being charged with mobile cramming by the Federal Trade Commission, he resigned as president, chief executive officer, chief financial officer and chairman of Game Plan Holdings on February 11, 2014. He later agreed to a settlement with the FTC that included a monetary judgment of more than $97 million. The judgment was partially suspended based on Bachman's inability to pay the full amount, after he turned over nearly all of his assets. Following his legal issues, Bachman co-founded the Creators Inc. talent agency in 2022, which made $60 million in its first year of operation.

Early life and education Bachman was born and raised in Wayland, Massachusetts, to physician parents. He attended Babson College in Wellesley, Massachusetts, graduating in 2006. From 2010 through 2013, Bachman co-funded a scholarship at his alma mater

Career

Tatto Media In 2005, while at Babson, Bachman partnered with fellow Babson students Lin Miao, Lucas Brown and Lee Brown to create Tatto Media, an Internet advertising and marketing company. The company offered advertisers a different way to pay for online banner advertising, with payment based on performance rather than impressions. The following year, revenues topped $100 million, and by 2010, according to comScore, the company had become the third-largest ad network in the world, and had 120 employees. In November 2009, Facebook banned Tatto from providing offers in games and apps. This was due to "repeated policy violations" of the social network's guidelines for offers, specifically for deceptive in-game ads and other scamming issues enabling the company to collect hidden obligations and fees. Former Zynga CEO Mark Pincus referred to Tatto as the "worst offender" on Facebook. By 2013, according to Liao, Tatto was defunct and no longer had any ties to Ozura World. Bachman served as the company's president.

In 2013, Scambook was investigated by the Illinois attorney general's office for fraudulent trading. The FBI received thousands of complaints from both companies and consumers about Scambook's unethical activities and lack of transparency.

Game Plan Holdings In April 2012, Bachman became president and chief financial officer of Game Plan Holdings, a supplement company he co-founded with two of his former Babson College students. He became chairman and chief executive officer in March 2013. Game Plan Holdings was a publicly traded company under the ticker GPLH. At that time, Game Plan Holdings acquired Sporting Blood, a vitamin and nutritional supplements company, The nutritional products were used by NFL, NBA and MLB athletes.

Creators Inc. Bachman co-founded the Creators Inc. talent agency in 2022, which is focused on supporting social media influencers.

Originally catering to OnlyFans models in the Los Angeles area, the company made $60 million in revenue during its first year of operation.

Among the firm’s clients are RAF wrestler Georgio Poullas, who Bachman personally negotiated a contract for in 2026 that earned him the largest single-match salary in competitive wrestling history.

Legal issues In December 2013, charges were filed by the Federal Trade Commission in US District Court against Bachman, Miao and corporate defendants including Tatto, accusing them of a mobile cramming scheme. Miao's attorneys denied that Tatto engaged in deceptive or unfair practices, and argued the suit had no merit because Tatto was no longer in business. Although he was named in the original FTC complaint, Bachman was not named in the settlement. He was, however, said to be involved with some of the corporate defendants in the settlement at the time of the alleged scheme.

In Augusts 2014, judgment was entered against Bachman in the amount of approximately $97 million. The judgment was partially suspended based on Bachman's inability to pay the full amount. He agreed to surrender over $1.2 million in assets to settle the FTC charges. He also was permanently banned from placing any charges on consumers' phone bills, misrepresenting products or a consumer's obligation to pay, and was prohibited from charging consumers for a product or service without their consent, which were similar to the conditions Miao and the corporate defendants faced in their settlement.

Among the assets Bachman was required to surrender under the terms of the settlement were: the contents of four bank accounts, less $4,500; two vehicles: a 2012 Ferrari 458 Italia and a 2012 Mercedes G550 SUV; shares in a number of startup companies; and jewelry items, including three Audemars watches, one Patek Phillippe watch, and four Rolex watches.