Alton Hardy Howard
American businessman, author, and gospel songwriter
About Alton Hardy Howard
Lived 1925 – 2006 (aged 81). Alton Hardy Howard was an American songwriter, businessperson and howard Brothers Discount Stores.
Alton Hardy Howard (March 28, 1925 – October 29, 2006) was a businessman, author, and a gospel songwriter from West Monroe in Ouachita Parish in northeastern Louisiana.
Background
Howard was the sixth of seven children born in the Rocky Branch community near Farmerville in Union Parish in North Louisiana, to a Church of Christ couple, Elisha John "Hardy" Howard (1889–1974) and the former Corinne Smith (1888–1971). Older brother Verna Elisha Howard was a Church of christ clergyman for more than four decades who founded the Texas-based International Gospel Hour. Still another older brother, W. L. "Jack" Howard, was Alton's business partner and the mayor of Monroe from 1956 to 1972 to 1976 to 1978. The youngest of the Howard siblings was Kelton Leroy Howard (1928–1994). Howard was predeceased by two sisters, Euphra H. Terry (1914–1980) and Cassyle H. McMurry (1918–1989).
During World War II, Howard served in the Ninth Air Force and flew twelve missions over Germany as a gunner on a B26 bomber.
Business and church activities
In 1946, Alton and Jack Howard co-founded Howard Brothers Jewelers; in 1959, the regional chain, Howard Brothers Discount Stores. In 1969, he started Howard Publishing Company and, along with his son, John Howard, launched in 1984 Super Saver Wholesale Warehouse Club. Howard further owned an insurance agency, several restaurants, clothing stores, oil and gas operations, and his music business. He also developed several subdivisions. Howard worked to establish "World Radio", an international ministry which broadcasts the gospel of Jesus Christ in native languages.
According to Dave Norris, the mayor of West Monroe since 1978, Howard was
a great song writer – he wrote very powerful music. Some years ago he gave me a copy of a hymnal in which he wrote many, if not all of the hymns. I've gone through, looked at it, and sung them numerous times. ... He was a very important person in a lot of ways, but I think his contributions to the church were the things that were closest to his heart and meant the most to him. He certainly made a great difference in our community ...
State Senator Mike Walsworth of West Monroe, then a state representative, described Howard as "one of the founders of modern West Monroe ... and a great businessman in our community."
Howard published the following books and hymnals:
Songs of the Church Songs of the Church Twenty-First Century Edition Songs of Faith and Praise Money Grow$ on Tree$: How to Make, Manage, and Master Money Foundations of Faith Timeless Moments: Sacred Events That Shaped Eternity
Hymns he wrote include:
God Still Lives I Believe in Jesus There's a Light Shining Where Peace Like a River There's a Rainbow in the Cloud Wonderful He Is to Me I Walk with the King He Gave Me a Song Tell Them of Jesus Sail Away Home Jesus is Calling God Heal Our Land
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Important facts
People in Alton Hardy Howard's life
Named in this biography and alive at the same time
Contemporaries
People whose lives overlapped Alton Hardy Howard's
Frequently asked questions
Who was Alton Hardy Howard?
American businessman, author, and gospel songwriter
When was Alton Hardy Howard born?
Alton Hardy Howard was born on 28 March 1925 in Union Parish.
When did Alton Hardy Howard die?
Alton Hardy Howard died on 29 October 2006.
What was Alton Hardy Howard's occupation?
Alton Hardy Howard was a songwriter, businessperson and howard Brothers Discount Stores.
What nationality was Alton Hardy Howard?
Alton Hardy Howard was American.
Sources & further reading
· Wikipedia: Alton Hardy Howard
Cite this page
APA: Biography.guide. (2026). Alton Hardy Howard. https://biography.guide/alton-hardy-howard/
MLA: "Alton Hardy Howard." Biography.guide, https://biography.guide/alton-hardy-howard/.
Chicago: "Alton Hardy Howard." Biography.guide. https://biography.guide/alton-hardy-howard/.
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