Alice McCall

Alice McCall is an Australian fashion designer. She is the founder of her eponymous fashion label, launched in 2004, that designs women's party dresses, playsuits, and separates. McCall pieces regularly appear in various Australian and international magazines, such as Vogue, Harper's Bazaar, and Elle.

Career

Beginnings After moving from Sydney to London, McCall worked for MTV London styling the Stylissimo series and its presenters. She later went freelance as a stylist.

McCall returned to Sydney in 2002, designing for Sass & bide for a couple of years before launching her own label.

Fashion label The Alice McCall brand was launched at Australian Fashion Week in 2004. In 2009, the brand began building an online customer base with the introduction of its online e-boutique.

In 2010, Alice McCall opened its first boutique in Sydney's Paddington. At its peak, the company had 15 stores and as of September 2019, her products were stocked in 171 stores in 36 countries.

Personal life Alice McCall's former long-time partner was fashion designer and Buddhist Punk founder Nicholas Morley. McCall and Morley have two daughters.