Alex Dey

Alejandro "Alex" Dey (born June 26, 1958) is a Mexican American life coach, motivational speaker, sales adviser, and writer. He is the author of eight books, including La Biblia Del Vendedor.

Dey writes and talks about subjects such as self-improvement, life coaching, and sales techniques. Dey began his motivational speaker career in 1985 at the age of 27 in Mexico City. In 2012, Dey received an honorary doctorate from the Instituto Americano Cultural in Mexico for his work.

Early life Dey was born José Alejandro Torresdey in Parral, Chihuahua, on June 26, 1958. He grew up between the border of USA and Mexico until age 13. He was adopted by an American family and worked as a shoe shiner.

At 26 he opened a chain of restaurants in Texas generating his first million dollars.

Career Dey moved to Miami, where he opened the Dey Research Institute to study Hispanic behavior. Dey started giving seminars to insurance companies in Mexico City.

In 1987, he arrived in Mexico City and began training groups of 20–30 people, eventually up to 120. By 1995, Day spoke to audiences of 1000 people or more. Alex Dey gives the opening monologue in Ingles Sin Barreras.

Personal life Dey's son Bryan Torresdey is a professional stand-up comedian and screenwriter.