Alejandra Lagunes

Alejandra Lagunes Soto Ruiz (born December 11, 1971) is a Mexican Senator. She served as National Digital Strategy Coordinator for México's Office of the Presidency (2012-2018). She was Google Mexico co-founder worked for companies as a sales manager for both MSN and Yahoo. She also worked as press chief for the presidency of Ernesto Zedillo (1994–2000). From 2000 to 2005 she was sales manager in Yahoo and led the area of strategic planning and executive MSN premium accounts.

As the head of the newly created National Digital Strategy, Alejandra Lagunes was responsible for the design of the "National Digital Strategy program". A set of strategies for achieving a digital government that incorporates information and communication technologies to enable Mexico's future.

As Coordinator of the Digital Strategy, some of Lagunes achievements were:

• Gob.mx: The "alpha" version of the website online in the first half of 2014 and by the 2015 evolved to a "beta" version.

The Strategy was recognized by other organizations and governments around the world such U.S.A and Europe.

Under the leadership of Lagunes, Mexico was awarded by the Global Partnership for Sustainable Development Data in 2014.

Also became a member of the Family Online Safety Institute.

Personal life She married the politician Rafael Pacchiano in 2005 and former Undersecretary of Management for Environmental Protection at Semarnat. They have two children.