About Alasdair Liddell
Lived 1949 – 2012 (aged 63). Alasdair Liddell was a British civil servant.
Alasdair Donald MacDuff Liddell (15 January 1949 – 31 December 2012) was one of the architects of Britain's health strategy in the 1990s. As Director of Planning at the Department of Health (1994–2000), he led the process of setting national priorities for the National Health Service (NHS).
Education Liddell was educated at Fettes College in Edinburgh, and Balliol College, Oxford (1967–70). He moved from the voluntary sector to health management and as chief of the East Anglian Regional Health Authority he pioneered the Rubber Windmill, a simulation involving large numbers of clinicians, health managers, journalists and others over several days, which tested (and found wanting) the government's plans to introduce internal markets to the NHS. The Windmill was highly influential and led to changes in the government's approach. Liddell's simulation idea has since been used repeatedly to assess the impact of the market-based reforms, notably for the King's Fund in 2007.
Career He resigned, reputedly over policy differences with ministers, As Director of Planning at the Department of Health Liddell had Board level responsibility for strategy, NHS information and IT, NHS Communications, and a number of key policy areas. After the 1997 election he led the team supporting Ministers in laying the foundations for much of current government policy for the NHS. He was awarded a CBE in the 1997 Birthday Honours for services to the NHS.
He died at age 63 of an aneurysm he suffered while visiting friends in London.
Family Liddell married Jenny Abramsky in 1976. They had two children. Co-authored Windmill 2009: NHS response to the financial storm. 2009.
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Frequently asked questions
Who was Alasdair Liddell?
British health administrator (1949–2012)
When was Alasdair Liddell born?
Alasdair Liddell was born on 15 January 1949 in Pitlochry.
When did Alasdair Liddell die?
Alasdair Liddell died on 31 December 2012 in London.
What was Alasdair Liddell's occupation?
Alasdair Liddell was a civil servant.
What nationality was Alasdair Liddell?
Alasdair Liddell was British.
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Cite this page
APA: Biography.guide. (2026). Alasdair Liddell. https://biography.guide/alasdair-liddell/
MLA: "Alasdair Liddell." Biography.guide, https://biography.guide/alasdair-liddell/.
Chicago: "Alasdair Liddell." Biography.guide. https://biography.guide/alasdair-liddell/.
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