Alain Zimmermann

Alain Zimmermann (born 1967) was the Chief Executive Officer of Swiss luxury watch manufacturer Baume & Mercier (belonging to the Richemont Group). His experience in the luxury industry spans over 20 years, having previously held positions in L’Oréal, Cartier and IWC.

Early life Alain Zimmermann was born in Alsace, France in 1967. He attended school in the French town of Reims where he obtained a DESEM in Marketing at the Reims Management School in 1987. He went on to study at Reutlingen University in Germany, graduating in 1989 with a degree in Business Administration specializing in Marketing & Logistics.

Career

Zimmermann first began his career at L’Oréal Germany in 1989. Having initially signed with the company for a 16-month V.S.N.C (Voluntary National Service Company), he went on the stay with L’Oréal until 1995. At L’Oréal he encountered the world of luxury products, marketing their leading perfumes including Paloma Picasso, Armani and Ralph Lauren. Over the next six years Zimmermann successfully implemented his primary goals of giving the meaning of the company's logo palpability and to firmly adhere to make luxury watches affordable for a much bigger clientele.

On June 1, 2018, Geoffroy Lefebvre, the then Deputy CEO of Jaeger-LeCoultre took over from Zimmermann. He became the Richemont Group's new E-distribution Strategic Project Director, a move which had been widely prepared for.

On November 19, 2020, the Digital Luxury Group announced that Alan Zimmermann would join them as Managing Partner and Board Member.

Personal Zimmermann lives with his wife and two children in Switzerland,