Afa Ah Loo

Arthur Folasa Ah Loo (October 1985 – June 14, 2025), better known as Afa Ah Loo, was a Samoan fashion designer. He competed on season 17 of Project Runway.

Early life and education Ah Loo was born in October 1985 in Samoa, and grew up in Satupaitea and the villages of Falelima (Vaisigano), Lotopa (Tuamasaga), and Neiafu with three brothers and two sisters. As a child, he helped support his grandparents by selling fruits and vegetables. Although he enjoyed sewing and designing, they were primarily considered women's tasks. His mother, who had sewn throughout his childhood, encouraged him to pursue designing anyway. He prided himself on designing clothing for all body types. He also designed two outfits for Miss World Samoa Latafale Auva'a to use at the Miss World 2015 pageant in Sanya, China. That same year, he was nominated for the Samoa Business Network's People's Choice Award. During his run, he "focused on colorful and boldly patterned designs". He returned to the show two years later on Project Runway Redemption. In 2023, he designed the traditional gown for Miss Global Samoa Haylanni Pearl Kurrupu. In 2024, he designed an outfit for actress Auli'i Cravalho to wear to the premiere of Moana 2.

In 2023, Ah Loo co-founded Utah Pacific Fashion, the state's first fashion show focusing on designers from Oceania. Ah Loo was shot when volunteer "peacekeepers", brought in by the event organizers, shot at a man who was carrying a rifle. Police later confirmed Ah Loo was an innocent bystander, and had not been an intended target.

Ah Loo was the only reported fatality during the series of nationwide protests.