Adrian Hailwood

Adrian Hailwood is a New Zealand fashion designer. He began his design career making screenprinted tshirts, but has become known for his sequinned eveningwear.

Early life and education Hailwood's interest in fashion began with a love of sneakers as a child, drawing prolific designs from the age of five. Hailwood gained a Bachelor of Design from Victoria University of Wellington before becoming an art director for television advertising.

Hailwood designed the costumes for the 2017 Auckland Theatre Company production of Amadeus, and for the Royal New Zealand Ballet. His designs are held in the Te Papa collection, and the New Zealand Fashion Museum.

Controversy In February 2023 Hailwood was accused of breaching intellectual property, when a Stuff investigation by Dana Johanssen found some of his designs appeared to be more expensive duplicates of those available from "fast fashion" sites such as Urban Revivo, Shein, ASOS and Alibaba. Stuff alleged that the design is the same as the signature "Mirabelle" dress available in various colours since 2018 from London fashion house Solace London. Hailwood defended himself against the intellectual property charges by saying that some websites may be offering “similar looking but lower quality products”, and that he used the same methods as other designers in the industry. The same Stuff article also raised questions about possible human rights violations during garment production, as Hailwood's brand uses a certification that has been unavailable for more than four years, and Fair Trading Act breaches if consumers were unaware they might be buying mass-produced garments.