Adria Petty

Adria Petty (born November 28, 1974) is an American director, editor, art director, and artist. She is best known for her music video work with Beyoncé and Regina Spektor. She is the elder daughter of the late rock musician Tom Petty and his first wife, Jane Benyo.

Career Petty attended Tisch School of the Arts's graduate program prior to her film career. After college, Petty gathered work experience by working as an assistant to directors such as Penny Marshall, Oscar-winner Jonathan Demme, and Oscar-nominated documentary executive Jonathan Stack.

She collaborated with artist Anna Gabriel and musician Howie Statland on a site-specific installation at New York's modern art gallery PS1, a division of the Museum of Modern Art in 1998; the group called themselves "Low Flame". The installation detailed the life of a lonely garbage man that built friends out of garbage.

Petty has worked with various recording artists to develop visual campaigns in print, video and new media. Petty has directed videos for artists such as Regina Spektor, Beyoncé, Coldplay & Rihanna, Kings of Leon, Macy Gray, Corinne Bailey Rae, Duffy, The Duke Spirit, The Veronicas, and Mat Kearney. Petty has also been asked to work outside of the music video format. In 2005, she created tour visuals for rock band The Who. Petty was employed on a freelance basis as a marketing consultant at Sire Records, working with many artists and working on a rebrand of the label. While working at Sire, she most notably created signature marketing campaigns and videos for Regina Spektor.

Her first documentary was a film about Paris Hilton, Paris, Not France, which premiered at the Toronto International Film Festival in 2008.

Petty was nominated for five MTV Video Music Awards for videos for Beyoncé's "Countdown", Coldplay and Rihanna's "Princess of China" and Regina Spektor's "All the Rowboats" in 2012.

In addition to her work in the music video industry, Petty has also worked on commercials, creating advertising for brands such as Target, McDonald's, Clorox, Volkswagen, Hershey, Lancôme, Converse, and Mary Kay, as well as for non-profits CASA and AWE.

Petty has also traveled as a film critic, writer and photographer for Nylon magazine. She named her daughter after The Everly Brothers.

Filmography

Music videos Coldplay and Rihanna – "Princess of China" – June 2, 2012 Regina Spektor – "All the Rowboats" – March 28, 2012 Beyoncé – "Countdown" – October 4, 2011 Tom Petty & The Heartbreakers – "Don't Pull Me Over" – December 15, 2010 Corinne Bailey Rae – "Closer" – July 1, 2010 Tom Petty & The Heartbreakers – "I Should Have Known It" – June 15, 2010 Macy Gray – "Beauty in the World" – April 8, 2010 Only Son – "Magic" – November 7, 2010 Regina Spektor – "Eet" – November 27, 2009 Regina Spektor – "Laughing With" – October 8, 2009 Fools Gold – "Nadine" – September 29, 2009 Thenewno2 – "Yomp" – July 21, 2009 Regina Spektor – "Man of 1000 Faces" – June 23, 2009 Regina Spektor – "Dance Anthem" – June 9, 2009 Beyoncé – "Sweet Dreams" – June 2, 2009 The Duke Spirit – "My Sunken Treasure" – June 9, 2008 Hillary McRae – "When You Will Be Mine" – March 21, 2008 Duffy – "Mercy" – February 11, 2008 Anjulie – "Boom" – 2008 Mat Kearney – "Undeniable" – August 29, 2007 Kings of Leon – "On Call" – March 26, 2007 Regina Spektor – "Us" – 2006 The Crimea – "Baby Boom" – October 24, 2006 Regina Spektor – Fidelity – September 25, 2006 Brazilian Girls – "Rules of the Game" – May 2, 2006 Regina Spektor – "Better" – Jun 13, 2006 Stellastarr* – "Sweet Troubled Soul" – September 2005 The Crimea – "Opposite Ends" – September 13, 2005 The Veronicas – "4ever" – August 15, 2005 Jonathan Rice – "Acrobat" – April 26, 2005 The Ditty Bops – "Wishful thinking" – October 26, 2004 Glampire - "Somewhere In Space" - 2001 Stacey Earle – "Simple Girl" – 1999

TV commercials House of Deréon – "Valentine's Day" House of Deréon – "Christmas" Breathe Right – "Stephanie" CASA – "Signs" Converse – "Secret" Hershey – "Bliss" Lancôme – "Rouge in Love" Mary Kay – "Compact" Mary Kay – "Rest and Restore" McDonald's – "Breathing Room" Target – "Portals" Target – "Cart" Target – "McQueen" Volkswagen – "Alison Shaw" Volkswagen – "lnk1" Volkswagen – " Fisherman" Volkswagen – "Cat van Milders"

Films Paris, Not France (2008) Regina Spektor: Live in London (2010) NU-6 (2011)

Other projects

Art director Regina Spektor – "Begin to Hope" – June 13, 2006 Regina Spektor – "Live at Bull Moose" – August 23, 2005 The Crimea – "Tragedy Rocks" – March 8, 2004 Tom Petty & The Heartbreakers – "The Last DJ" – October 8, 2002